Social Checkup turns a public profile into a clear commercial verdict. Here is what each part of the card measures, how it's calculated and why it matters.
A single verdict from A+ to F, backed by a score out of 100. The score blends engagement compared with similar accounts (35%), audience authenticity (25%), posting activity (15%), Reel reach (15%) and consistency between posts (10%).
Engagement rate is the share of followers who like or comment on a typical post: (average likes + average comments) ÷ followers. Social Checkup compares it with the typical rate for accounts of the same size, because engagement naturally falls as audiences grow.
Averages from the latest 12 non-pinned posts, plus the like-to-comment ratio. Most organic accounts fall between 4 and 250 likes per comment; outside that range can point to engagement pods, giveaways or bought likes.
Estimated fees for a story, an in-feed post and a Reel, plus a feed-post range. Estimates start from audience size, then adjust for engagement quality, Reel reach and bot-risk signals.
A graded 0–100 score built from public warning signs: engagement far below tier average, follow-for-follow ratios, unusual like-to-comment patterns, Reels that reach very few followers and new accounts with large followings.
Posts per week across recent content and days since the last post. Consistent posting means sponsored content lands in an active feed with a returning audience.
It depends on audience size. These are the typical engagement rates Social Checkup uses as benchmarks for each follower tier.
| Tier | Followers | Typical engagement rate |
|---|---|---|
| Nano | Under 10K | 2.4% |
| Micro | 10K–50K | 2.0% |
| Mid-tier | 50K–100K | 1.6% |
| Macro | 100K–500K | 1.3% |
| Mega | 500K–1M | 1.0% |
| Celebrity | 1M+ | 0.7% |
Engagement rate = (average likes + average comments) ÷ followers × 100, over recent non-pinned posts. Benchmarks are rules of thumb used for comparison, not guarantees.
The Free plan gives you 2 reports a day with average likes, comments, the like-to-comment check and follow ratio. Pro adds the creator grade, engagement benchmarks, rate estimates, bot risk and cadence in up to 300 reports a day.
Fee estimates for stories, in-feed posts and Reels on this account.
Install Social Checkup, open any public Instagram profile and get the full picture before you send that DM.