What does the free TikTok audit show?
The grade out of 100, engagement compared with TikTok accounts of the same size, average likes and comments on recent videos, posting cadence, the bot-risk level, what's holding the account back and the brand category its content suits best. You can run 2 free audits a day.
What does the full TikTok report add?
Why the account got its grade and what would raise it, engagement (likes, comments, shares and saves) compared with TikTok accounts of the same size, average views and engagement per view, video-by-video performance, posting rhythm, brand partnerships and how sponsored videos perform, hashtags and caption language, an estimated fee per sponsored video, every brand category the content suits, a bot-risk score with its reasons, contact details and a PDF.
Why is TikTok in beta?
TikTok engagement works differently from Instagram, so it needs its own benchmarks. Ours are a first estimate that we are refining as more TikTok accounts are checked, so grades and comparisons may shift a little. The underlying numbers (likes, comments, shares, saves and views) come straight from public videos.
How is TikTok engagement calculated?
We add up likes, comments, shares and saves on recent videos and compare them with the account's followers, against typical rates for TikTok accounts of a similar size. Pinned videos are left out because they are not recent. We also show engagement per view, since TikTok reach depends more on views than on followers.
How are TikTok rates estimated?
From the account's average views per video, adjusted for engagement quality and bot risk. It is a starting point for negotiation, not a quote: creators and agencies set their own prices.
Is this a subscription?
No. The full report is a one-off payment of $4.80 for one profile. Pro ($21.99 a month) includes every full report, on TikTok and Instagram, for people who check creators every week.
Can I audit my own TikTok account?
Yes. Creators use the full report as a health check before pitching brands: it shows what brands see, which videos and posting times perform best, and a fair rate range to anchor negotiations.
Will the account owner know I checked them?
No. Social Checkup only uses public profile information and never follows, likes or messages the account.
Does it work on private TikTok accounts or accounts with no videos?
No. Private accounts and accounts without public videos have nothing to analyse, and you will not be asked to pay for them.
Is Social Checkup affiliated with TikTok?
No. Social Checkup is an independent product and is not affiliated with, endorsed or sponsored by TikTok or ByteDance.